Posts Tagged ‘viral marketing’
How to Make A Successful Viral Marketing Campaign
In a globalized world like today, it is essential to use effective strategies for the company to be truly competitive in the market. Technology is advancing at a dizzying pace, and innovations in the media are increasingly accelerated, making it necessary for organizations to adapt to changes and challenges of the environment in which they develop.
In this regard, viral marketing has several techniques to exploit the potential of social networks and other emerging media on the web (blogs, rss, portals, websites, etc …), with the aim of producing an exponential growth message to be transmitted.Similarly, failure to make viral marketing strategies gives the following benefits to organizations: Has a low cost, facilitates the execution of the campaign and has a high response rate.
It then presents a series of recommendations to develop a viral marketing campaign to be successful:
Set a goal: It must be clear about the purpose for which the campaign is being made so that implementation can really be successful. By setting a goal to follow, it can align efforts and assign responsibilities in order to achieve the goals.
Use existing communication networks: Everyone has a personal network of friends and relatives; it moves to the Web enabling, building social connections and to disseminate key messages relevant to the organization.
It’s simple and easy: The message to be viral has to be spread easily and quickly, so in one or two clicks should be forwarded to other recipients. Not delay the shipping process records and / or unnecessary surveys.
It is scalable: The viral marketing campaign has to anticipate all variables, with the objective of the organization can be prepared in case of increased demand.
Further areas of expression: the involvement of each of the people is essential to identify the patterns of consumption and eventually to influence them. We must take into account the views of the audience which we operate; forward initiatives that allow for interaction between the company and its customers.
Create a satisfying experience to the user: We should create initiatives that can add value to products and / or services to sell the company and produce a feeling of comfort to persons to enable them to connect and identify with the organization.
Lean on the communities: This is essential to know in depth the characteristics and interests that distinguish one community from another, in order to be adaptable to the needs, identify the segments that the company targets niche markets and in which we can position the brand.
Why Use Viral Marketing in The Campaigns?
The three “bes” (Well, pretty and cheap) is a top to maximize efficiency in a business. We are constantly looking for ways to make this triplet concepts converge on the word success. There are methods of marketing to promote our products and services, but one is gaining special importance in the world of advertising: viral marketing.
Why use this methodology in our promotional campaigns? First, viral marketing is an accurate way to reach a wide audience, we want to know our brand or product. Depending on the type of action “viral” we can reach an audience or another. The more we study our target audience will be more accurate, and access them directly. Read the rest of this entry »
Viral Marketing and SMEs -part 3-
The mode of transmission of viral marketing messages is so varied as to type and grows to keep pace with growing the modalities of communicating with us. Put simply, these are the main forms of transmission of viral marketing:
Email to person is the most common of all. We received an e-mail in our mailbox and forward it to our list of contacts.
Word of mouth is the oldest method. A person receives a message and their experience to another. Read the rest of this entry »
Viral Marketing and SMEs -part 2-
Pass: it is the simplest and perhaps the most blunt. It consists of a message that encourages the recipient to send to your contacts. The most classic of the same is the famous chain-mail, but they have also used short videos that have been going through the mailboxes of half the world.
Viral encouraged: it is a variant of the above. Not only prompts the user to pass the message or content, but also offered a reward if the message is sent. This type of virus is very common in the case of online contests and sweepstakes, which also say that if you provide email addresses of others, increasing the chances of winning the sweepstakes. It is a very useful and easy to get in touch, and the price is not too much.
Marketing undercover: a viral message that is presented as a website, or attractive and unusual news. Not usually included links to any particular company or product and, in fact, at first glance gives the impression that any campaign being conducted. In a way, is played with the receiver of the message, suggesting clues to solve mysteries continue or whether in the real world or online that eventually reach the real message we want to launch.
Marketing rumor is the most controversial of viral marketing. They are usually announcements or news that often fall into the rudeness and bad taste. The aim of these campaigns often seek confrontation and controversy, so that it generates publicity. It is a viral type widely used in the entertainment world where actors are thrown or singers rumors just before debuts his new movie or music album.
credit to: Manuel Gross
Source: http://manuelgross.bligoo.com/content/view/727141/Marketing-viral-Como-crear-ideas-contagiosas.html#comment-1088309
image source: http://mindblob.typepad.com/mindblob/images/2007/07/25/viral_marketing.jpg
Viral Marketing and SMEs -part 1-
Key of Viral Marketing for Your SME
The viral marketing or advertising, is a process that involves operating a pre-existing network, to increase awareness of our brand or product that we sell. Just called viral, because this process of knowledge, expands like a virus, user to user self-replicate.
This phenomenon is closely related to the expansion of the Internet and social networks, and each day has more weight with the popularization of video services like Youtube and networks such as Facebook, MySpace or Hi5. Today it has become a major marketing tools. Read the rest of this entry »